Landlords Given the Option to use Social Media to Let their Properties

28 December 2011 Categories: News

Landlords Given the Option to use Social Media to Let their Properties

A new Facebook application due to be launched at the end of January 2012 will allow landlords to advertise their properties via their Facebook profile. ‘Property Place’, founded by conveyancing lawyer Sohail Rashid, already has a working beta version and over 400,000 properties available to searchers.

Although the application hasn’t been designed to intentionally replace the traditional letting agent, there is a chance it could do just that in the future, simply because of the vast membership that Facebook already has. With over 30 million members, Facebook offers landlords the ideal platform to advertise their rental properties without the additional cost of letting agent fees etc.

When asked why he felt the need to design such an application, founder Sohail Rashid said Property Place is all about helping people find properties to buy and rent quickly, while allowing people to market their properties or spare rooms cheaply. Facebook is the ideal place to advertise your property as it provides the added Facebook features such as sharing with friends, like buttons and commentary. This allows people looking to buy, sell or rent a home to use their extended social network to find suitable people quickly”.

Property Place will differ from traditional property portals, such as Zoopla and RightMove, by accepting property adverts from anyone, not just estate and letting agents. Its success is far from guaranteed but with over 400,000 properties being placed on the site before its official launch the odds are looking good for this particular Facebook app.