Letting Agency Banned from Claiming their Status as ‘Number 1’

19 August 2012 Categories: News

Letting Agency Banned from Claiming their Status as ‘Number 1’

The Advertising Standards Authority (ASA) recently banned a Derbyshire letting agent from advertising their status as the ‘Number 1’ letting agency in the city of Derby following an anonymous complaint. IMS Lettings, run by Chris Griffin, continues to stand by the claim that states they are “Derby’s No.1 Letting Agent (7 years running.) National Award Winning Letting Agent” even though the ASA say that so far the agency has not produced adequate documentary evidence to substantiate the fact.

In response to the ban, IMS Lettings have changed the wording on their website however they still claim to be the number one letting agency in Derby both in the sound track on the website and in the jingles heard on the phone line while waiting.

Chris Griffin commented on the ban saying “We are considering an appeal because we have got loads of evidence that shows we are clearly the number one in Derby. This is the first complaint we have ever had. We don’t agree with the judgment and will compile evidence every month to show we are what we say. We are proud of our business.”

The ASA however, after reviewing the evidence submitted by IMS Lettings to back up their claim of being the number one agency in Derby, stated “because we had not seen adequate documentary evidence to show that that was the case, we concluded that the ad was misleading.”